The office began targeting Latin American countries in 1999 as its inroads into international recruiting. The countries have a strong Catholic presence, but aren’t flooded with other universities competing for the top students. Last year, two of the 10 new international students enrolled as a direct result of the push; this year four new students can be traced to the efforts. The recruiting trip to Asia will be the University’s first formal recruiting effort there in at least 10 years.
While recruiting costs to such distant locales are greater than they are regionally, attracting one new student covers the expenses, says Wendel. Plus, the University gains in diversity and international exposure.