Xavier Magazine

Signs of Success

It’s the top of the ninth inning, the game is tied and all eyes are on home plate. Well, almost all eyes. In the dugout, sandwiched between major leaguers, sits Anthony Ales, a 1999 sport management graduate. His eyes are on the rotating sign boards behind home plate. Ales works for Dorna USA, and his job is to attend games and rotate the advertisements on every sign wrapping the stadium’s interior.

As a summer intern for Dorna in his hometown of Chicago, Ales applied for the job of sign operator for the Cincinnati Reds and the University of Cincinnati games—even though he was only a sophomore.

He soon found himself traveling the country and rubbing elbows with some of the biggest-name athletes in professional sports.

Now the Midwest region manager for Dorna, Ales has been to all 50 states.

“I’m a sports freak. It’s tough to be in the sports business with the long hours and whatnot, but it’s ultimately a dream industry.”

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