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New View

Basketball fans are getting an assist on reliving great plays, retrieving game stats and improving their overall game day entertainment. How?

A new $2 million scoreboard slated for 2011. What’s even better is it’s free. Well, maybe.

Xavier’s athletics marketing partner, Texas-based Learfield Sports, is footing the bill for virtually the entire cost of the scoreboard. Beginning next year, it begins making a string of capital improvement payments toward the final cost. All Xavier has to do is pick up any costs during the bid process—if there are any—that exceed the agreed-upon rate. What that means for Musketeer fans is a clearer view of that Jordan Crawford dunk.

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