Contemplate, he says, the promotional potential of an annual national tournament. Or mull a world series of championship cornhole, featuring sanctioned game sets that sport the brand names of corporate sponsors. “It dawned on me that this was a billboard waiting to happen,” he says, arguing that the commercial possibilities for these blank rectangular boards are limitless. Splash a Tide logo on one. Throw a Pepsi image on another.
Geers is emboldened by a veritable rush of media opportunities. In May, he’s helping launch a primetime cornhole television show for Fox SportsNet. He was a source for the book “Cornhole” and he’s a film star, of sorts, playing a cameo role in “Cornhole: The Movie,” which was released last summer. (“Straight to DVD,” he concedes.) He also signed a deal to produce gameboards for Carnival Cruise Lines, pushing shuffleboard off the deck as the next popular ship-shape activity.