The prime seats and the kids who fill them are part of the Cintas Team Spirit Program that the Cintas Corp. has put on for the last three years. The kids also receive snacks and a T-shirt, and are brought onto the court during a timeout to be introduced to the crowd. Plus, this year, they receive a chance to win a $1,000 savings bond. A “Shoot for the Spirit” chance takes place at five games during the season. Make a basket, take $1,000 back to your seat.
The money isn’t the message, though, says Chuck Helmes, national marketing manager for Cintas. Rather, it’s about encouraging and inspiring kids.
“Everyone in the community has the ability to encourage and inspire kids to believe in themselves and follow their dreams,” he says. “That’s the team spirit that makes our community great.”