This season, the effort the department is putting forth to hype David West as the national player of the year is mountainous in comparison to Hill’s. It’s sending out a West bobblehead, a poster, a keychain with a compass on it that’s permanently pointing west, a reporter’s notebook with West on the front and Romain Sato—who’s also being marketed as an All-American—on the back, and a mousepad with West and Sato holding the Atlantic 10 Conference championship trophy.
“As much as we are trying to reach the media and those voting for the All-Americans,” says Tom Eiser, assistant athletic director for media relations, “we’re also sending our message to NBA teams. When the Golden State Warriors made Tyrone Hill a lottery pick, their ticket campaign that year was, ‘It’s T-time.’ ”
Next year, some team’s campaign will undoubtedly be going West.