Xavier Magazine

Education Ace

Marketing professor Tom Hayes has been named an ACE Fellow for 2004-2005 by the American Council on Education, which identifies and prepares promising faculty and senior administrators for high-level positions in college and university administration. Hayes is among 35 fellows nominated by the presidents or chancellors of their institutions for this year’s national competition.

Hayes has been a member of the Xavier department of marketing faculty for 28 years and is the University’s first ACE Fellow. His focus is on the marketing of colleges and universities.

“Tom’s scholarly work and his professional contribution to the University and Cincinnati communities have proven to be great assets,” says Roger Fortin, academic vice president. “The University community is extremely proud of his accomplishment.”

As part of the ACE program, Hayes is attending three seminars on higher education issues, reading extensively in the field and engaging in activities that focus on the challenges and opportunities confronting higher education. He’s also spending the year working with a president of another university and visiting other colleges to observe different styles and philosophies of higher education administration.

I’ll look for new ideas that may benefit Xavier’s academic objectives as defined by President Graham and Fortin,” Hayes says. “I will also spend time pursuing my own interest in strategic planning and institutional development.”

Most former Fellows have advanced into major positions in academic administration, says Marlene Ross, Fellows program director. More than 250 of the 1,400 participants who have gone through the program have become chief executive officers and more than 1,000 have become provosts, vice presidents or deans.

“We’re extremely pleased with the incoming class,” says Ross. “The individuals have demonstrated strong leadership ability.”

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