“Looking at minority communities, and even my own family, there was a sense—a false notion—that the only road to success for young blacks revolved around entertainment or sports. And if you don’t make it in either of those two regards, you’re going to be left to a life of poverty or imprisonment,” he says.
The book has been well received. “There’s been a lot of positive feedback, and the NAACP award has increased the book’s exposure and opened up a lot of avenues nationally.”
Schooler, who works in marketing and sales for Ford Motor Co. in suburban Chicago, is writing another book about the relationship between education and careers. “It goes back to when I was in high school and studying science and math and trying to relate that to a real world application,” he says. “This book will answer those questions—what is the true application of the education you’re getting.”
Schooler also has an informative web site with a catchy name, choicenerd. com, that offers young adults advice about financial decisions and other challenges. “As I was transitioning from college to the workforce, I noticed that a lot of my peers were hesitant to transition into a full-grown adult life because they didn’t have a lot of financial knowledge,” he says. “So I put a resource together to give young adults some background information to eliminate their fears. The web site name combines two things—financial choices and the nerdy kind of person you might run into who can answer your questions.”