After raising over $30,000 and engaging more than 500 people during the March Gladness campaign last year, Kat Steiner, assistant director of the Annual Fund, wanted to double the numbers. Her plan? Take it to the street. By enlisting staff and students from Xavier’s most active communities, the March Gladness steering committee reached out to the people that matter most—the students—future Xavier alumni. A Street Team of students, led by staff member Molly Dugan and senior Drew Dzeidzic, spread the word about March Gladness and the importance of participation. “It really has nothing to do with the dollars,” Steiner says. To help reach their goals, the Street Team coordinated a breakfast on March 9, the first day of the 48-hour campaign, and acted as ambassadors to promote it. The social media campaign encouraged people to use the Twitter hashtag #GladXavier to post what makes them glad about Xavier. And make a gift online. Word on the street is they increased their donor numbers sand raised $103,000—more than three times last year.
Categories
