Perusing the racks of finer collegiate clothing is an exercise in futility for most women. It’s a man’s world. Polos, jackets and button-downs aren’t designed for women. Until now. Enter Vesi Inc. The Cincinnati-based company is creating a line of collegiate clothing just for women called Lady Vesi. Its first garment is a soft, woven, 100-percent cotton, long-sleeved shirt in navy blue with handsome stone-colored pinstripes. It’s tailored at the waist and has “Xavier University” in script on the left side.
Best of all, Xavier alumni get first crack at owning one, and the University benefits. Vesi is donating a portion of the proceeds from the sale of the shirts to the All For One club, says Dan Cloran, director for the annual fund.
“This is to support Xavier athletics, build goodwill for all the partners, get the product out and have the alumni of Xavier have the chance to be the first to wear it,” says Michelle Pitlinsky, merchandise manager for Vesi. Each year, she says, Vesi plans to partner with another university to promote the new ladies’ line. Xavier was the first they approached, which makes sense since Vesi President Greg Visconti is a 1977 graduate and avid men’s basketball fan. The shirts cost $50. You can order by e-mail at firstname.lastname@example.org.