The marketing effort of the University’s sports information department last year helped David West land honors as an All-American and as the nation’s player of the year. This year the department is turning its attention to Romain Sato, albeit differently.
For West, the department created a bobblehead doll, key chain and a few other items to help the media members who vote for the All-American teams remember him. The department didn’t want to duplicate its efforts, so for Sato it created three Russian nesting dolls, which fit inside one another. One doll depicts Sato the basketball player, another Sato the student wearing a cap and gown, and the third Sato the African native.
The trinkets aren’t available to the public, but the department created something for everyone—a web site that features the native of the Central African Republic who speaks six different languages. Visitors can go towww.starinanylanguage.com and learn about Sato on and off the court, learn about his home in Africa and watch video greetings from him in English, French, Sango, Swahili, Gkadiri and Yakoma.
Sato has earned consensus 2003-2004 preseason All-American honors. He is also on the preseason list of Wooden Award candidates for player of the year.