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Xavier Magazine | November 23, 2014

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How the story went viral

By France Griggs Sloat

Dec. 1, 2013
Before moving out of his house, Ben Nunery and daughter, Olivia, pose for photos taken by Melanie Pace, his late wife, Ali’s, sister. They strike several of the same poses as Ben and Ali did on their wedding day four years earlier.

Dec. 9, 2013
Melanie Pace posts the photos side-by-side on the blog of her photography business, loft3photography.com.

Dec. 11, 2013
Today.com calls Pace asking for information about the photos and permission to use them online.

Dec. 12, 2013
The “Today Show” calls asking if she, Ben and Olivia will do a video interview for a story on the show.

Dec. 19, 2013
A crew from Chicago and a reporter from Texas fly to Cincinnati and  interview and video shoot at Pace’s house in Delhi Township.

Dec. 20, 2013
The “Today Show” story airs and becomes its “most social story of the year” with 5 million page views and more than 300,000 likes.

Dec. 21, 2013
Pace’s blog site gets 12 million hits and crashes about 600 other websites hosted by the same company.

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