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Xavier Magazine | June 28, 2017

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Alumni Profile: Digital Self-starter

Alumni Profile: Digital Self-starter
By Julie Irwin Zimmerman

Michael Loban
Bachelor of Science in Business Administration and Entrepreneurial Studies, 2008
Chief marketing officer and co-founder, InfoTrust
Cincinnati

Info What? | InfoTrust is a fast-growing technology company that was featured recently in the Cincinnati Business Courier for its early growth and global expansion. The start-up’s major customers include E.W. Scripps, Total Quality Logistics, the University of Cincinnati and LegalZoom. It reported earnings of $2 million last year.

Google That | “We’re in the business of analytics consulting…and are certified as a Google Analytics Partner. We try to answer a simple question: How do we turn data into something that helps organizations market themselves better and generate more sales?”

Origin Ukraine | “My family won a green card, which gave us the legal right to move to the U.S. when I was in high school. I’m grateful to my parents. When you’re 15 or 16 years old, you can adapt to anything, but it was harder on them. I’m confident I wouldn’t have the same level of opportunity if I had stayed in Ukraine.”

Major Studies | “When I declared entrepreneurship as my second major, I had no idea what it was. What I thought of as entrepreneurship is very different than how I think now. But my favorite classes were theology and philosophy. It helped me see the world differently.”

Data Discovery | “After graduation I worked in a number of different jobs and noticed how companies paid attention to social media. The Chamber of Commerce offered classes on Twitter and data analytics. It’s where the marketplace was going.”

Worry Wart | “The challenges have been in areas I didn’t anticipate, but I tend to worry. I consider myself a highly successful worrier, but worrying doesn’t stop me. It keeps me on my toes and helps me anticipate.”

A Xavier Foundation | “The best thing about Xavier is the ability to go out and explore. I was interested in things beyond business, so I applied for a fellowship to go to Israel, and I managed to go to the Vatican while I was at Xavier. You don’t anticipate those opportunities would be available in college. That’s why I love Xavier so much.”

Next Stop: Dubai | InfoTrust recently opened an office in Dubai in the United Arab Emirates. “It seemed like a market that was ready for the services we offer. That turned us into an international company. We also have clients in Australia, New Zealand, Europe and Asia.”

And Beyond | “We have very ambitious goals. We’ve been growing almost 100 percent year over year. We want to stay on track of being a company that builds products, and we want to grow our consulting.”

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