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Xavier Magazine | March 24, 2017

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Aaaand Action

Before the women’s basketball team started studying game films, they spent some time making some films. The team shot two 30-second TV commercials on campus in October showing the players in the middle of normal, everyday family or school activities—while still in their uniforms. One commercial pans down a group of children in a dance class before stopping at a player in her uniform holding a ball. Another shows a group of schoolchildren walking to school, and in the group are two players in their uniforms. The theme of the commercials is “The Fun Stays With You,” which explains the uniforms. The commercials are airing during the team’s televised games as well as during family-oriented programming on local stations.

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