A Different X-box
Once the ubiquitous space reserved for vacation magnets, coupons and children’s finger paintings, refrigerators are now taking on collegiate colors and logos. FanClub Appliances, a division of Advance Distribution Services in Louisville, Ky., developed a refrigerator for even the most hardcore Musketeer fan.
The 18-cubic foot frigidarium has a thin metal panel integrated onto the doors with high gloss graphics of the Xavier Musketeer and an illustrated basketball court.
“We chose Ohio State, the University of Cincinnati and Notre Dame to go to market in Ohio,” says marketing manager Mary Kuebel. “Once we crossed the river into Cincinnati and started to visit some area independent appliance dealers, we started to hear ‘What about Xavier?’”
For more information on the refrigerator, visit the web site www.fanclubappliances.com.